Checks
Title presence
Checks that every crawled page has a non-empty title element, since a missing or blank title is the single biggest signal loss for both search results and AI citations.
What this check looks for
This check reads <title> out of the page's <head>. It fails if the element is missing entirely, and fails separately (with its own message) if the element exists but its text content is empty after trimming whitespace. Any non-empty title text passes — length and quality are handled by the separate title-length check.
Why it matters
The title is the first thing a search results page shows a searcher, and it's usually the anchor text search engines use when they can't find anything better to display. Without one, Google will synthesize a title from your headings or URL — unpredictable and often unflattering. AI answer engines lean on the title even harder: it's frequently the only string quoted verbatim when a page is cited in a chat answer, so a blank title makes your page invisible in citations even when the underlying content is strong.
How to fix it
Add a single, descriptive <title> inside <head>, before any other head elements that depend on it (like Open Graph tags mirroring it):
<head>
<meta charset="utf-8">
<title>Wireless Noise-Cancelling Headphones | Acme Audio</title>
</head>Keep it unique per page and put the most important words first — this check will pass as soon as the element has any text, but a genuinely descriptive title is what earns clicks and citations.
See how your site scores on this check