Blog.

Notes on SEO and generative engine optimization from the team building Sight. We write about how search engines rank pages, how AI assistants like ChatGPT, Claude, and Perplexity choose what to cite, and what actually moves the needle when you fix your site. Everything here comes out of building an audit engine that runs these checks against real websites every day — no growth-hackery, just what the crawlers and answer engines really see.