Title length

What this check looks for

Once a page has a title (see meta.title.presence), this check measures its character length. Titles under 30 characters warn as too short; titles over 60 characters warn as too long and liable to be truncated. Anything from 30 to 60 characters, inclusive, passes. Pages with no title at all are reported as "na" here — that failure belongs to the presence check.

Why it matters

Google typically renders 50-60 characters of a title in the search results snippet before truncating with an ellipsis, so an overlong title gets cut off mid-word and loses its call to action. A title under 30 characters usually means it's missing brand or descriptive context, which wastes an opportunity to signal relevance. AI answer engines that quote page titles as citation labels have the same truncation problem in compact UI surfaces, so staying in this band keeps your title intact everywhere it appears.

How to fix it

Trim or expand the title text directly:

<!-- Too short (18 chars) -->
<title>Wireless Headphones</title>

<!-- Better (52 chars) -->
<title>Wireless Noise-Cancelling Headphones | Acme Audio</title>

Front-load the specific product or topic name, then add brand or category context until you're comfortably inside 30-60 characters — check the rendered length, not just the source string, since some CMSes append suffixes at render time.