Checks
Duplicate meta descriptions
Flags any two or more pages sharing the exact same meta description text, which wastes a distinct opportunity to summarize each page for search and AI.
What this check looks for
This site-wide check normalizes every crawled page's meta description (lower-cased, whitespace-collapsed) and groups pages that match exactly. Any group with two or more pages fails, each page reported with links to the others sharing its text. Pages with no description are excluded — they're covered by the presence check instead. A site where every non-empty description is unique passes.
Why it matters
A reused meta description tells search engines nothing new about the second (and third, and fourth) page that shares it, so the snippet stops being a differentiator and search engines are more likely to rewrite it anyway, discarding your intended copy. It's an even bigger loss for AI answer engines: when several of your pages return the same description in a crawl, a model has one fewer independent signal to decide which specific page best answers a given question, making your whole domain read as less distinct and less citable.
How to fix it
Write per-page copy instead of relying on a shared template or fallback:
<!-- Category listing -->
<meta name="description" content="Browse Acme's full range of running shoes for road, trail, and track.">
<!-- Specific product (duplicate before fix) -->
<meta name="description" content="Browse Acme's full range of running shoes for road, trail, and track.">
<!-- Specific product (after fix) -->
<meta name="description" content="Acme Trailblazer GTX — waterproof trail running shoes with aggressive grip, built for wet terrain.">Check any auto-generated templates (tag pages, paginated archives) first, since those are the usual source of sitewide duplication.
See how your site scores on this check