Checks
Placeholder text
Scans visible page text for leftover placeholder copy like lorem ipsum or coming soon, which signals the page was published before it was actually finished.
What this check looks for
This check scans the page's visible body text against a set of known placeholder patterns: "lorem ipsum", "coming soon", "under construction", "your text here", "insert text/content here", and "sample text/content" (all case-insensitive). Any match fails, with each hit reported along with roughly 40 characters of surrounding context. A page with no visible text, or none of these patterns, passes (or reports "na" if there's no text at all).
Why it matters
Placeholder text left live in production is one of the clearest signals a page went out unfinished — it's not a stylistic nitpick, it actively tells anyone reading it that the page isn't ready. Search engines that index a "coming soon" page waste crawl budget on content that will change entirely later, and any rankings built up in the meantime evaporate once real copy replaces it. For AI answer engines, quoting or citing placeholder text is actively harmful to your brand: a model summarizing your page as still "under construction," or worse, repeating literal lorem ipsum as if it were real content, actively damages the credibility a citation is supposed to lend.
How to fix it
Replace placeholder copy with the real content before the page goes live, or keep the page out of the index until it's ready:
<!-- Left over from development -->
<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</p>
<!-- Real content -->
<p>Our enterprise plan includes dedicated support, SSO, and custom SLAs
tailored to teams over 50 seats.</p>If a section genuinely isn't ready, prefer a noindex on the page over shipping placeholder text search engines and AI crawlers can see.
See how your site scores on this check